Book by Barbro Lindgren in Happy Meal book project

Julia wants a pet (illustrated by Eva Eriksson) Rabén & Sjögren

Julia wants a pet (illustrated by Eva Eriksson) Rabén & Sjögren

The Happy Meal book project is a collaboration between Swedish reading promotion organisation “Läsrörelsen” (approx. The reading movement) and Mc Donalds. Going on since 2001, the motto is “Give your children a language”. The books, distributed in all Happy meals during a defined period, are chosen by children’s book expert Marianne von Baumgarten-Lindberg, member of the Läsrörelsen board. This year’s Happy Meal Book project is going on between October 17 and November 13. The first book to be distributed is Barbro Lindgren’s Julia wants a pet (illustrated by Eva Eriksson).

Elisabet Reslegård

Elisabet Reslegård

– To understand and make yourself understood is a prerequisite for democracy, says Elisabeth Reslegård, Chairman of Läsrörelsen. A vivid and rich language is established during children’s pre-school age. Reading aloud is very important when it comes to fighting against language poverty, and to be able to reach out through the McDonald’s arena is really fantastic.

Läsrörlsen's brilliant poster from the Göteborg Book Fair. "Whitout a language other expressions will take over."

Läsrörlsen’s brilliant poster from the Göteborg Book Fair. “Whitout a language other expressions will take over.”

Tags: , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: