The Happy Meal book project is a collaboration between Swedish reading promotion organisation “Läsrörelsen” (approx. The reading movement) and Mc Donalds. Going on since 2001, the motto is “Give your children a language”. The books, distributed in all Happy meals during a defined period, are chosen by children’s book expert Marianne von Baumgarten-Lindberg, member of the Läsrörelsen board. This year’s Happy Meal Book project is going on between October 17 and November 13. The first book to be distributed is Barbro Lindgren’s Julia wants a pet (illustrated by Eva Eriksson).
– To understand and make yourself understood is a prerequisite for democracy, says Elisabeth Reslegård, Chairman of Läsrörelsen. A vivid and rich language is established during children’s pre-school age. Reading aloud is very important when it comes to fighting against language poverty, and to be able to reach out through the McDonald’s arena is really fantastic.