Now it´s time to note the date for this year’s announcement: March 26 at 1:00 pm! Then one (or several) of the 207 nominated candidates will be revealed as the 2013 recipient. The announcement will be broadcast live on our web and streamed to the Bologna Children’s Book Fair, which is the world’s most important international event dedicated to children’s literature.
The announcement will take place in Vimmerby, a small town on the countryside in the southern parts of Sweden. Announcing the recipient at Näs is symbolic, of course. Astrid Lindgren was born here more than 100 years ago. Her childhood at Näs has been described as very happy, she often played games with her three siblings in the playground on the Näs property. The cultural centre Astrid Lindgren’s Näs is situated next to Astrid’s childhood home, and here the chairman of the jury, Larry Lempert, will reveal the recipient or recipients name after the final jury meeting in the morning of the 26th.
At the same time, a press conference takes place at the Illlustrator’s café at the Bologna Children’s Book Fair, where the announcement from Vimmerby is broadcast on a screen. The audience consist of international trade representatives, literature experts, reading promoters, authors, illustrators, journalists etc etc. The tension is usually excruciating minutes before the announcement. Could it be that the recipient or a publisher is actually sitting in the audience?