Reading promotion in focus at the book fair in Guadalajara

Writer and jury member Mats Berggren on Wednesday gave a lecture on Astrid Lindgren Memorial Award and reading promotion. He described his job as a jury member and the procedure on how to select a recipient. Many listeners wanted information on how to become a nominating body and many were of course hoping for a Mexican recipient in the future.  The sum of the award impressed, but as Mats rightly said, one Swedish crown from each citizen is well spent money!

Mats Berggren also told the audience how he as a writer promotes reading by visiting schools and libraries and what in his opinion is characteristic to Swedish children’s literature.  Quite a few books by Swedish writers can be found at the fair, most of them published by Spanish publishing houses. More Mexican titles in Swedish would of course be of interest to all of us but that is question for the publishers.

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