From virtual reality to experiences IRL: Pippi for new generations

Astrid Lindgren’s most beloved character Pippi Longstocking is certainly still going strong, and we simply must put forward some examples on how the next generation could experience the world’s strongest girl.

Photo: Astrid Lindgren's World

In the summer of 2012 Nintendo DS fans all over the world will be able to buy a game featuring Pippi and her world of adventures and friends. It´s set to be an adventure game filled with activities, features and mini games for children in the ages of 4 to 10 years old. It will give players a true Pippi experience with all of the characters and environments made famous by the books and movies.

Just the other week a special edition of Pippi Lockstocking (featuring five comics) was part of Happy Meal at McDonalds in Sweden, as a result of a co-operation with Läsrörelsen (a Swedish reading organisation).

And when it comes to other Pippi adventures in real life, there have been an extraordinary year for Astrid Lindgren’s World (ALV) in Vimmerby. At this theatre and theme park visitors actually can experience characters from Astrid Lindgren’s books in their true settings, and of course Pippi is one of the main characters. Having won the Nordic Region’s Best Theme Park in March and the 2Entertain’s Upplevelsepris 2011 (Experience Award) in May, ALV also presented a new visitor record during the summer season. This week ALV became two-time winner when the Swedish web prize was presented. And yesterday ALV was announced as winner of the prestigious international prize “Trip Global Award” for best tourist experience in Sweden.  What a year!!

Photo: Astrid Lindgren's World

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