Sweden’s first Reading Ambassador for Young People!

Today, Johan Unenge was announced as Sweden’s first Reading Ambassador for young people. The announcement was made at the Göteborg Book Fair, by the Swedish Minister for Culture, Lena Adelsohn Liljeroth.

Johan Unenge was elected by an expert jury with representatives from the field of literature and libraries in Sweden. His mission will be to promote reading and to spread awareness about the importance of literature for young people. He will have an ongoing dialogue with children, teachers, librarians and support reading promotion at a local level. The Swedish Arts Council and the Swedish Writer’s Center are the organisations behind this project. 

USA, England and Ireland already have National Ambassadors for children’s and young adult literature. England was the first country out, and three years ago the first National Ambassador for Young People’s Literature was announced in the USA. The assignment is currently held by the Astrid Lindgren Memorial Award recipient of 2006, the author Katherine Paterson!


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