Spirit of innovation!

Better City, Better Life is the theme of the World Expo 2010, currently on show in Shanghai. With over 225 countries participating and 70 million visitors expected, it has already been dubbed the largest world exposition ever.

The theme for Sweden’s participation in Expo 2010 is “Spirit of Innovation”. And who can be more representative of the Swedish innovation spirit than Pippi Longstocking?

Since 1945, Swedish author Astrid Lindgren’s character Pippi Longstocking has inspired children all over the world, and encouraged them to be strong, have fun and to believe in themselves. In China, the world’s strongest girl is not yet a national celebrity, but over 50 000 Pippi Longstocking books have been sold and the Swedish director Staffan Götestam has staged a Pippi play on various theatres in Shanghai and Beijing, acclaimed by the critics.

On the 4th of August, Children’s Literature will be will be even more present  in the Swedish Pavilion, as the seminar In the footsteps of Astrid Lindgren: Contemporary Children’s Literature in China and Sweden will take place.

The speakers are, among others, the ALMA-nominated candidates QIN Wenjun from China and Ulf Stark from Sweden.  Professor BU Wei will speak about how Pippi Longstocking subverts tradition and senior lecturer Janina Orlov will talk about current trends in Swedish Children’s Literature. The aim of the program is to exchange experiences and learn from each other’s traditions of children’s literature.

The program is organised by the Swedish Expo Committee, The Swedish Arts Council, The Astrid Lindgren Memorial Award, China Children Publishing group and the Chinese section of IBBY.

The award office promises to report from the event in Shanghai!

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